Modern-day, hands-on, creative marketer connecting the dots
to drive business forward
How do I do that? Glad you asked.
Market research
I've worked with cross-functional teams to collect customer input, identify new market opportunities and improve upon current products and processes.
Business & web analytics
I've developed reporting around business and marketing metrics that provided data-driven insights for various departments.
Product development
I've worked with product designers and engineers to solicit customer input, validate product features, determine market fit and launch new products.
Go-to-market strategy
I've helped launch over a dozen LED products in the B2B space, playing roles in product validation, messaging, training and sales enablement.
Project management
I've led teams through a variety of projects related to product launches, marketing initiatives, website management and operational changes.
Digital marketing
I've contributed to the implementation and evolution of an inbound strategy, including SEO, lead tracking, CRM management, content creation and email.
Content development
I've developed content strategy as well as written copy for technical specs, presentations, web pages and marketing campaigns.
Art direction & design
I've led and collaborated on a wide range of design initiatives, guiding and maintaining the overall vision as well as managing a successful, final execution.
Featured work
I’ve spent the last ten years helping various companies translate business goals and customer communication into visual displays and calls to action. As both an art director and hands-on designer, I’ve taken ideas from conception all the way through to execution. As a content creator, I’ve developed ideas and written copy for a range of products and services. Check out a few recent projects.
Hi. I’m Zach. And while the world of marketing and design could easily fill my days, there’s more to me than CTAs and design briefs.